Covid, online selling and irrigation market
How has the pandemic affected the irrigation market? Growing problems and the exponential growth of e-commerce have influenced a change in the irrigation market. Find out how with Irrigation Valducci in the article below.
Covid, problems and a greater market flexibility
The pandemic and the global spread of COVID-19 have certainly created confusion and different consequences depending on the sector concerned.
In Europe, the agricultural and the agri-food sectors have found increasing difficulties due to the closure of international markets where raw materials were often purchased as well as an increasing difficulty in finding seasonal workers (often from non-EU countries).
In addition to these problems, there is also a decrease in exports and an almost proportional increase in demand from the domestic market due to the difficulty of obtaining supplies abroad.
The European Commission has been working for months now to create more flexibility and to increase simplification in the European farming world. A Copa-Cogeca analysis shows that cooperatives were unable to meet the demand for certain products due to lower yields caused by a lack of labour for harvesting and seeding.
A new irrigation market: technology, higher production and increased quality
A challenge for the market is arising: produce more and with an higher quality. The solution is the technology, and countries like Israel and the Netherlands are leading the way with an effective reduction of labour and an increased sustainability through drip irrigation.
This kind of irrigation, which is becoming more and more popular due to its many advantages, allows us to achieve water efficiency and maximum crop yield due to the limited and precise use of water; ease of installation, which allows us to reduce the amount of labour required; cost-effectiveness and environmental sustainability due to the possibility of recycling the material after use.
A further incentive for change in the market come from the need to reach its audience in a more widespread way and this is made possible thanks to e-commerce, which has grown by 26% only in the last year with 70% of the Italian industrial agri-food operators present in it.
Italian agri-food companies and the entire supply chain (goods and services), increasingly sensitive to their own image, are focusing on the online market trying to differentiate themselves from their competitors with a different offer and a well-defined image. This will make possible to respond to today’s distribution problems, by putting the customer at the centre of the strategies.
Valducci, a specialised e-commerce
In an increasingly digital and on-line market, the product and its profitability are of crucial importance. With drip irrigation, the process is simplified and refined to achieve maximum yield and reduced waste.
Valducci, specialised in the irrigation business since 1928, has always believed in innovation and from the beginning of 2020 has envisaged a specialised e-commerce that could shorten the distance between the producer and the farm, to offer a complete service.
Valducci is always side by side of agricultural companies in the fight against COVID-19 problems, supplying them with products quickly and safely.
Discover the Valducci drip irrigation range –-> Drip tape Valducci